Business Articles

The Search Engine: This firm's employees didn't even use computers. But they soon adapted when the business opted to compete on technology. -- Anne Stuart

Made to Order: Saddletech founder and 2002 Inc Web Award winner, Robert Ferrand, has brought the business of saddle fitting to the Web. -- Rebecca Sullivan

Four Strategies for Maximum Profitablity Via the Consumer Direct Channel Building a successful consumer direct company involves more than collecting data and pushing a product. -- Martha Rogers, Ph.D

Leveraging The Economy of Trust To cope with the information and privacy blitz, customers are forming relationships based on trust, reserving their business for companies that have demonstrated relevance to them in the past. -- Bob Perkins

How About A Little One To One For Your Toaster? Enter Device Relationship Management (DRM) Just when you thought the alphabet soup of CRM terms couldn't possibly get any thicker, along comes a new flavor to add to the broth: Device Relationship Management. DRM allows manufacturers to treat different equipment differently. -- Jo Bennett